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The Accessible Marketing Guide
2019
University of Miami
Role: Graphic Designer
Project Brief
Research, write, and design a guide for the University of Miami's accessible marketing initiative for all in-house communications.
When researching the contents of the book, visual and auditory disabilities are often overlooked in most marketing materials. Adding accessible marketing is to avoid any miscommunications and allows all viewers, including those who have disabilities; Tactics may include selecting colors that are color-blind safe or adding subtitles to all video content.
Brand Deliverables
Along with creating a written guide, the visual identity of the book was used for the institution's Accessibility Awareness Month marketing materials via print and digital messaging.
Defining Accessible Marketing
View the Guide
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