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Rare Aura Campaign
2022
Rare Beauty by Selena Gomez
Role: Photographer & Graphic Designer
Project Brief
Brief: produce, art direct, and design an ad campaign for a well-known brand of choice; Rare Beauty by Selena Gomez.
Brand & Concept
The mission of Rare Beauty by Selena Gomez is to encourage women to feel good from the inside-out using ethical cosmetics formulas that fit all shades and lifestyles.
Inspired by the belief that one's soul casts a colored aura, the Rare Aura campaign engages through its whimsical packaging and in-store brand activations.
Software used: Adobe Lightroom for photo correction and Adobe Photoshop for retouching model's skin and graphics.
Project Applications
Adobe Photoshop was also used in creating branded mockups of real-life executions using the photographs.
Retouched Shots
Concept Moodboard
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