Gone Madd
2022
Steve Madden
Role: Art Director, Photographer & Graphic Designer
Produce, art direct, and design an ad campaignfor a well-known brand of choice.
Project Brief
As a brand, Steve Madden is rooted in rebellious and brash footwear as a statement against the high-fashion business model, where great designs are only for the elite. When everyone said no, Steve Madden said yes to providing '90s girls with the shoes they've always dreamed of, but could never buy. The Gone Madd campaign pays homage to Steve Madden's '90s punk roots where the shoes bring a larger than life attitude to those who wear them. Across Steve Madden's main media channels, the Madd girls take over city streets and throughout Steve Madden's branded packaging.
Concept Moodboard
Brand & Concept
Photographed on Canon 5D. Edited on Lightroom and designed on Photoshop.
