Brief: produce, art direct, and design an ad campaign for a well-known brand of choice.

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Viktor&Rolf produces one of the best selling women's fragrance lines in the world. Their most popular fragrance, Flowerbomb, is iconic for its beautiful packaging and sweet scent. Traditionally, fragrance shoots are produced elaborately, where as I wanted to take a minimalist approach to the brand. No models, No makeup, just the fragrance and its roots (literally), in this print and OOH ad campaign .