AC Hotels
2023
Social Media Management
Role: Account Coordinator
Project Brief
Create monthly social media calendars which includes: Instagram stories, Reels, posts for Facebook and Instagram, content shoot planning, daily engagement, and influencer relations.
Brand Concept
AC Hotels is a modern and minimalistic branch of the Marriott, with spaces catered to the contemporary traveler in business or pleasure. AC Hotel Miami Dadeland is uniquely partnered with the city's most popular Simon Mall, Dadeland Mall, and have had frequent collaborations with their variety of stores. Each post was catered to showcase their amenities on and off property, while maintaining Marriott's guidelines.
Monthly Grid Samples
Post Samples
Reels Samples
Reels were made showcasing the property's amenities, including guides to their direct neighbor, Dadeland Mall
Photoshoot Samples
Apart of my role as an account coordinator was to provide photoshoot and videoshoot concepts to the client which involved creating moodboards, approving styling guides, models, video and photo shotlists, and coordinating scheduled times and lunch breaks per location.
Moodboard Samples
Videoshoot Samples
Photo direction done in collaboration with the photographer and I.
Video concepts and scenes done in collaboration with the videographer and I.